Why it worked
Starting with the launch date immediately gets people to stay for the details.
Make it yours
Announce your drop date in the first second and show your top item.
Reel by @kyliejenner, 7M views, posted .
Growth+118,425
Introducing the all new Ascend. Read the announcement
Trusted by 10,000+ creators and brands.
The Viral Growth Platform for Brands & Creators on Instagram.
Why it worked
Glassy water that looks like a mirror stops thumbs instantly.
Make it yours
Film a smooth hand drag across a clear lake or mirror surface.
Reel by @johnderting, 15M views, posted .
Why it worked
Starting with a bold text claim instantly hooks viewers before the first move.
Make it yours
Put a strong statement on screen while showing your best skill right away.
Reel by @redbulldance, 11M views, posted .
Why it worked
Starting with a direct question about an expensive setup grabs instant attention.
Make it yours
Film a tour of your gear and let someone else present it with dry humor.
Reel by @dinocornel, 10M views, posted .
See when an account took off, what it posted, and how to make your own version.
Why it worked
Starting with the launch date immediately gets people to stay for the details.
Make it yours
Announce your drop date in the first second and show your top item.
Reel by @kyliejenner, 7M views, posted .
Growth+118,425
Why it worked
Wearing a funny wig and red pants in public makes viewers stop scrolling.
Make it yours
Dress up in a ridiculous outfit and walk around your city tomorrow.
Reel by @alexvolkanovski, 5M views, posted .
Growth+118,688
Ask anything about your niche. Ascend’s AI watches thousands of viral videos every day.
What's working in my niche this week?
What’s working in cooking this week
1. Practical kitchen hacks with an immediate payoff
The winning structure is: show the useful result immediately, add a curiosity-led text hook, then demonstrate the trick quickly.
Why it worked
Pulling apart the crispy snack in the first second hooks hungry viewers.
Make it yours
Film a close up of breaking your finished dish open before showing the steps.
Reel by @iramsfoodstory, 9M views, posted .
Why it worked
Racing to guess an exact amount on camera turns a basic kitchen chore into a high stakes game.
Make it yours
Film a friend guessing a common measurement in your niche and compare the funny results.
Reel by @barilla, 8M views, posted .
Why it worked
Standing large pasta upright in a pan makes a weird visual you have to watch finish.
Make it yours
Arrange your food in an unusual shape before cooking and show the final slice first.
Reel by @goldenspoon_byjinous, 8M views, posted .
A real person grows your account every day, reaching the people you choose.
How your Growth Assistant works, a 90-second video.
Why it worked
Opening with a slick product zoom made a boring kitchen tool look like a luxury gadget.
Make it yours
Film a slow close up of your tool doing something unexpected in the first second.
Reel by @at_the_barkers, 25M views, posted .
Apparently just making toast wasn’t enough for this toaster… 😂🙌🏼 Leave it to Ninja to turn an everyday kitchen essential into an overachiever! 🤯 From toast to toasties, paninis and more, this clever little gadget is…
A creator showcases a versatile Ninja toaster that flips horizontally to function as a panini press, oven, and grill. The video demonstrates its multiple settings, including baking a croissant, grilling mini pizzas, and standard toasting.
Toasters are really showing off these days
The video opens with a smooth zoom on a sleek, modern kitchen appliance while on-screen text makes a playful claim about toasters showing off, immediately piquing curiosity about what the gadget does.
See why any viral video took off, and how to make your own version.
Or scroll the best videos in your niche full screen and ask about the one you’re watching.
Open any creator or brand to see their followers day by day, their best videos and the accounts like them.

Dakota Fisher
@waffles.and.me
706K followers·92 following
Growth+87,209
For brands and local businesses
What would that do for your sales?
Find the brands and local shops taking off in your niche and copy what works.
Why it worked
Holding a major trophy while speaking straight to the camera hooks viewers instantly.
Make it yours
Film yourself holding your biggest award and talk about how it feels.
Reel by @harrykane, 14M views, posted .
Harry Kane@harrykane+360K followers todayGrowth+374,972
Type an idea, a hook, a creator or a link and find the videos that already took off.
Search: Consumer tech
Why it worked
Grandparents trying modern tech for the first time creates instant heartwarming charm.
Make it yours
Film older family members testing your product and capture their raw reactions.
Reel by @creators, 23M views, posted .
Why it worked
Starting with a public failure creates instant drama viewers need to see resolved.
Make it yours
Share a past mistake you made and show how you bounced back from it.
Reel by @relationships.usa, 17M views, posted .
Get started for free. Change or cancel anytime.
For those just starting off
Free for 5 daysthen $50/mo
For those ready to scale
Free for 5 daysthen $150/mo
For those ready to ascend
Free for 5 daysthen $300/mo
Make viral videos with Ascend AI.
A real person helping you grow every day.
| Solo | Growth | Viral | |
|---|---|---|---|
| The plan | |||
| Price | $50/mo | $150/mo | $300/mo |
| Usage | 1x | 5x | 15x |
| Weekly credits | 1,000 | 5,000 | 15,000 |
| Trial credits | 500 | 500 | 500 |
| Ascend AI | |||
| AI Chat | Included | Included | Included |
| Analyze videos | Included | Included | Included |
| Analyze creators | Included | Included | Included |
| Discover search | Included | Included | Included |
| Track creators | 5 | 15 | 30 |
| Growth plan | |||
| Weekly hours | Not included | 15 | 30 |
| Expert human support | Not included | Included | Included |
| Targeted account growth | Not included | Included | Included |
| Location targeting | Not included | Included | Included |
| Competitor targeting | Not included | Included | Included |
| Hashtag targeting | Not included | Included | Included |
| Dedicated assistant | Not included | Included | Included |
| Dedicated device | Not included | Included | Included |
| Membership | |||
| 5-day free trial | Included | Included | Included |
| Change or cancel anytime | Included | Included | Included |
| No long-term contracts | Included | Included | Included |
| Satisfaction guarantee | Included | Included | Included |
Find the fastest-growing accounts in your niche and copy what works.
+79K followers this week · +65%
201K followers · 80 reels · 123K avg views
+65K followers this week · +0.4%
16M followers · 58 reels · 699K avg views
+64K followers this week · +14%
507K followers · 33 reels · 753K avg views
Ascend Viral is now Ascend, the viral growth platform for brands and creators on Instagram. Ascend analyzes top viral videos in your niche and shows you what works best for your account. On Growth and Viral, the Growth plan adds targeted, local followers. More on how it works.
Yes. Ascend Viral is now Ascend. Read the announcement.
If you’re a creator, brand or local business posting Reels, yes. See who it’s for.
That depends on your niche, your content and who you target. Post what works and watch your reach expand. See what drives growth.
You’ll see what works in your niche the day you sign up. Growth plan followers add up week by week. See the timeline.
Because you stop guessing. Ascend’s AI watches thousands of viral videos every day, and on Growth and Viral the Growth plan brings targeted, local followers. See why people pick Ascend.
Yes. Start with a free account, or try any plan free for 5 days.
Pick a plan and use everything for 5 days. Cancel before the trial ends and you pay nothing.