Why it worked
Wearing a funny wig and red pants in public makes viewers stop scrolling.
Make it yours
Dress up in a ridiculous outfit and walk around your city tomorrow.
Reel by @alexvolkanovski, 5M views, posted .
Growth+117,890
Introducing the all new Ascend. Read the announcement
Trusted by 10,000+ creators and brands.
The Viral Growth Platform for Brands & Creators on Instagram.
Why it worked
Starting mid sentence makes people stop scrolling to catch up.
Make it yours
Film yourself talking naturally while someone fixes your hair.
Reel by @bershka, 14M views, posted .
Why it worked
Starting with a bold text claim instantly hooks viewers before the first move.
Make it yours
Put a strong statement on screen while showing your best skill right away.
Reel by @redbulldance, 11M views, posted .
Why it worked
It pokes fun at expensive gear by showing someone who barely uses it.
Make it yours
Show a pricey item you own and let a beginner test it.
Reel by @dinocornel, 10M views, posted .
See when an account took off, what it posted, and how to make your own version.
Why it worked
Wearing a funny wig and red pants in public makes viewers stop scrolling.
Make it yours
Dress up in a ridiculous outfit and walk around your city tomorrow.
Reel by @alexvolkanovski, 5M views, posted .
Growth+117,890
Why it worked
Glassy water that looks like a mirror stops thumbs instantly.
Make it yours
Film a smooth hand drag across a clear lake or mirror surface.
Reel by @johnderting, 15M views, posted .
Growth+92,346
Ask anything about your niche. Ascend’s AI watches thousands of viral videos every day.
What's working in my niche this week?
What’s working in cooking this week
1. Practical kitchen hacks with an immediate payoff
The winning structure is: show the useful result immediately, add a curiosity-led text hook, then demonstrate the trick quickly.
Why it worked
Dropping the main ingredient into a jar right at the start sets the visual tone fast.
Make it yours
Film your key ingredient falling into a container as your opening shot.
Reel by @dr.vegan, 18M views, posted .
Why it worked
Pulling apart the crispy snack in the first second hooks hungry viewers.
Make it yours
Film a close up of breaking your finished dish open before showing the steps.
Reel by @iramsfoodstory, 9M views, posted .
Why it worked
Starting with a high stakes kitchen guess made a simple task feel like a game show.
Make it yours
Film a friend guessing a basic measurement before checking the scale.
Reel by @barilla, 8M views, posted .
A real person grows your account every day, reaching the people you choose.
How your Growth Assistant works, a 90-second video.
Why it worked
Flipping an ordinary kitchen tool into three different gadgets stops the scroll instantly.
Make it yours
Film your everyday tool doing an unexpected job in the first two seconds.
Reel by @at_the_barkers, 26M views, posted .
ad Apparently just making toast wasn’t enough for this toaster… 😂🙌🏼 Leave it to Ninja to turn an everyday kitchen essential into an overachiever! 🤯 From toast to toasties, paninis and more, this clever little gadget…
A creator showcases a versatile Ninja toaster that flips horizontally to function as a panini press, oven, and grill. The video demonstrates its multiple settings, including baking a croissant, grilling mini pizzas, and standard toasting.
Toasters are really showing off these days
The video opens with a smooth zoom on a sleek, modern kitchen appliance while on-screen text makes a playful claim about toasters showing off, immediately piquing curiosity about what the gadget does.
See why any viral video took off, and how to make your own version.
Or scroll the best videos in your niche full screen and ask about the one you’re watching.
Open any creator or brand to see their followers day by day, their best videos and the accounts like them.

Ariel_yu
@arielyu.fit
5.0M followers·301 following
Growth+68,638
For brands and local businesses
What would that do for your sales?
Find the brands and local shops taking off in your niche and copy what works.
Why it worked
Pairing a massive career win with a quiet nod to a partner hooks viewers instantly.
Make it yours
Film a major personal milestone and dedicate it to the person who helped you get there.
Reel by @harrykane, 25M views, posted .
Harry Kane@harrykane+453K followers todayGrowth+824,704
Type an idea, a hook, a creator or a link and find the videos that already took off.
Search: Consumer tech
Why it worked
Flipping the expected good photos into a funny contrast makes people look twice.
Make it yours
Show the nice photo you took of them and follow with the bad one they took of you.
Reel by @googlephotos, 24M views, posted .
Why it worked
Starting with an unbelievable claim about a famous place grabs attention instantly.
Make it yours
Write a bold statement on screen about a hidden spot in your niche.
Reel by @ifonly.ai, 24M views, posted .
Get started for free. Change or cancel anytime.
For those just starting off
Free for 5 daysthen $50/mo
For those ready to scale
Free for 5 daysthen $150/mo
For those ready to ascend
Free for 5 daysthen $300/mo
Make viral videos with Ascend AI.
A real person helping you grow every day.
| Solo | Growth | Viral | |
|---|---|---|---|
| The plan | |||
| Price | $50/mo | $150/mo | $300/mo |
| Usage | 1x | 5x | 15x |
| Weekly credits | 1,000 | 5,000 | 15,000 |
| Trial credits | 500 | 500 | 500 |
| Ascend AI | |||
| AI Chat | Included | Included | Included |
| Analyze videos | Included | Included | Included |
| Analyze creators | Included | Included | Included |
| Discover search | Included | Included | Included |
| Track creators | 5 | 15 | 30 |
| Growth plan | |||
| Weekly hours | Not included | 15 | 30 |
| Expert human support | Not included | Included | Included |
| Targeted account growth | Not included | Included | Included |
| Location targeting | Not included | Included | Included |
| Competitor targeting | Not included | Included | Included |
| Hashtag targeting | Not included | Included | Included |
| Dedicated assistant | Not included | Included | Included |
| Dedicated device | Not included | Included | Included |
| Membership | |||
| 5-day free trial | Included | Included | Included |
| Change or cancel anytime | Included | Included | Included |
| No long-term contracts | Included | Included | Included |
| Satisfaction guarantee | Included | Included | Included |
Find the fastest-growing accounts in your niche and copy what works.
+72K followers this week · +3.2%
2.3M followers · 42 reels · 1.3M avg views
+70K followers this week · +1.5%
4.6M followers · 213 reels · 421K avg views
+66K followers this week · +15%
510K followers · 34 reels · 763K avg views
Ascend Viral is now Ascend, the viral growth platform for brands and creators on Instagram. Ascend analyzes top viral videos in your niche and shows you what works best for your account. On Growth and Viral, the Growth plan adds targeted, local followers. More on how it works.
Yes. Ascend Viral is now Ascend. Read the announcement.
If you’re a creator, brand or local business posting Reels, yes. See who it’s for.
That depends on your niche, your content and who you target. Post what works and watch your reach expand. See what drives growth.
You’ll see what works in your niche the day you sign up. Growth plan followers add up week by week. See the timeline.
Because you stop guessing. Ascend’s AI watches thousands of viral videos every day, and on Growth and Viral the Growth plan brings targeted, local followers. See why people pick Ascend.
Yes. Start with a free account, or try any plan free for 5 days.
Pick a plan and use everything for 5 days. Cancel before the trial ends and you pay nothing.